The book gives you five steps in approaching the ‘be so good they can’t ignore you’ mentality. This basically means developing skills, not just following your passion. If you want to get a successful career, you need to have something valuable to give in return. Your skills.
Step 1: Decide which type of market you are in. Are you in A) a winners-take-all market –> only one skill defines everything, e.g. writing skills in Television script writing) or B) Auction market –> different types of skills matter?
Step 2: Identify what skills you need. In a winner-takes-all market, it’s easy. You know which skill matters. In an Auction market, it is trickier. Which skills are valuable? Which skills are perhaps rare and give you an extra advantage?
“Working right trumps finding the right work.”
Step 3: Set up career goals. Where are you aiming? Be specific. Want to be good at something? Define: What is ‘good’ for you?
Step 4: Practice, practice, practice. What separates good from great is the ability to pass off what’s comfortable. Don’t get stuck into the ‘acceptable level’. Practicing only on that level does not get you far enough.
Step 5: Don’t get distracted, yet be patient. This is the tough part, as building your skills may take time but I am sure that it pays off.