My Story: You Can Achieve Much More Than You Think
You should not let anyone else dictate what you can do and cannot do. When I was still studying [...]
Marketing Automation Boosts Sales
This article is based on my master’s thesis published in 2017: Facilitators and impediments in the adoption and implementation [...]
B2B Marketing vs. B2C Marketing
When I studied marketing at the university, we had a course about B2B marketing. After one lesson, I had [...]
Biggest Obstacle on Your Way to Effectiveness
“I don’t have time.” “I am so busy.” “There is just too much to do and not enough time [...]
A Counterclaim to Following your Passion
"Just follow your passion! If you just find out what you want to do in life, the money will [...]